Lead with the news
A good press release should make the news angle obvious quickly, support claims with evidence and give a journalist enough context to decide whether the story is useful. Build this section around a specific example, measurable context and a clear reader takeaway. Avoid vague claims and keep publication requirements in mind.
Make the first paragraph useful
A good press release should make the news angle obvious quickly, support claims with evidence and give a journalist enough context to decide whether the story is useful. Build this section around a specific example, measurable context and a clear reader takeaway. Avoid vague claims and keep publication requirements in mind.
Use evidence and clean quotes
A good press release should make the news angle obvious quickly, support claims with evidence and give a journalist enough context to decide whether the story is useful. Build this section around a specific example, measurable context and a clear reader takeaway. Avoid vague claims and keep publication requirements in mind.
Add a clear media contact
A good press release should make the news angle obvious quickly, support claims with evidence and give a journalist enough context to decide whether the story is useful. Build this section around a specific example, measurable context and a clear reader takeaway. Avoid vague claims and keep publication requirements in mind.